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Wendy’s Slams McDonald’s Frozen Beef in Super Bowl Commercial

The gloves are coming off Square hamburger purveyor Wendy’s is taking its shade war with McDonald’s to new heights in the form of a 30-second commercial that will run during the Super Bowl this weekend. In the clip, the chain bashes McDonald’s for its use of “flash frozen beef,” by blasting the message: “The iceberg that sank the Titanic was frozen, too.” That dig is followed by a shot of Wendy’s patties sizzling on the grill, and some glossy footage of double-stacked burgers.
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