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Gift card reselling? Proceed with caution

Travel / Air Travel : BoardingArea

Our Manufactured Spending Complete Guide lists many ways to increase your credit card spend with the intent of getting most of it back, and the inherent risk varies from one method to the next. One popular method of manufactured spe...

The Importance of Return on Attention (ROA) in Marketing

Business & Finance / Entrepreneurship : AllBusiness.com

In today's crowded marketing environment, Return on Attention (ROA) is the new Return on Investment (ROI). Here’s how to measure the effectiveness of your marketing messages and achieve maximum ROA. The post The Importance of Return...

New Research Points to Principles for Driving Higher Return on Ad Spend

Technology / Mobile : Mobile Marketing Watch

Joel Rubinson of Rubinson Partners, Nielsen Catalina Solutions (NCS), and Viant have just announced a new study aimed at helping CPG marketers understand how to better target advertising to drive the highest return on ad spend (ROAS...

2 Reasons It Might Be OK for Keywords to Miss Their ROAS Target

Internet / SEO : Search Engine Watch

Return on advertising spend isn't the end all, be all for paid search campaigns. Here are two reasons why.

Are You Looking At Paid Advertising the Right Way?

Internet / SEO : Search Engine Journal

Paid advertising made the change from the idea that ‘clicks were most important’ to focusing primarily on conversions and return on ad spend (ROAS). This change occurred quickly after conversion tracking was made available to advert...

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