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Don’t Boycott Bad Companies, Spend More With Good Ones

Just as in political elections, people would rather take action to make a statement. Especially this past year, the idea of “voting with your wallet” has taken on a certain cache as consumers have looked to connect their spending habits with their larger ethical stance. The #GrabYourWallet movement, for instance, took President Trump’s lewd comments as a springboard to encourage consumers not to buy from more than 50 Trump-affiliated brands.
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