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Wired: ‘Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be’

Miranda Katz, reporting for Wired: Apple’s Podcast Analytics feature finally became available last month, and Euceph — along with podcasters everywhere — breathed a sigh of relief. Though it’s still early days, the numbers podcasters are seeing are highly encouraging. Forget those worries that the podcast bubble would burst the minute anyone actually got a closer look: It seems like podcast listeners really are the hyper-engaged, super-supportive audiences that everyone hoped.
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