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HBO hits 5 million online subscribers, but half aren’t using its app

HBO has accrued 5 million online video subscribers since venturing outside the cable bundle in 2015. But according to Bloomberg’s unnamed source, roughly half of those subscribers didn’t sign up through the standalone HBO Now service. Instead, they’re joining through add-ons to other online video services, such as Amazon Channels and AT&T’s DirecTV Now bundle. … Continue reading “HBO hits 5 million online subscribers, but half aren’t using its app” HBO has accrued 5 million online video subscribers since venturing outside the cable bundle in 2015.
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