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IAB Downsizes Digital NewFronts In New York, Announces New L.A. Showcase

The Interactive Advertising Bureau has dramatically scaled back this year’s Digital Content NewFronts, paring the schedule to a week of presentations instead of the usual two. At the same time, the organization said it would host a new West Coast showcase at the end of the year in Los Angeles. There has been a gathering debate about the value of hosting a digital equivalent of television’s glitzy Upfront presentations.
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