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The 10 most valuable brands in the world (AMZN)

Brand Finance, a brand consultancy firm, released their ranking of the most valuable brands in the world in 2018. The firm looks at marketing investment, stakeholder investment, and business performance to help it measure how much each brand contributes to the company. Amazon took the top spot this year. Tech companies in general dominated the list, with Apple, Google, and Facebook all ranking in the top 10.
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