Most app developers targeting teens and their ever-shrinking attention spans fall short of mainstream success — but not Mammoth Media.
The Santa Monica-based startup claims it's reached about 30 percent of U.S. teenagers in less than four years, solely through the two apps its created: Wishbone and Yarn.
Wishbone, a social polling app, and Yarn, an interactive storytelling app, are part of what the company calls "micro-entertainment," or bite-sized experiences that can fill the space of a few minutes or even a few seconds.
Kontagent, a startup offering analytics for Facebook, mobile, and Web apps, says that its annual revenue grew 500 percent in 2011, to "just under $10 million." The company's kSuite tools allow developers to track virality, engagemen...
Going mobile may be the mantra for a lot of tech companies these days, but if they're in the business of targeting teenagers with their services, perhaps they should think twice: over 37 percent of teens use laptops, and a further 3...
Seriously, a new developer based in Helsinki and Santa Monica, is planning a multifaceted media strategy for a game it hasn't even released yet.
Facebook has introduced a new way for developers and marketers to target users with specific adverts based on their existing app purchases and microtransactions. Developers speaking at Mobile DevCon 2013... Keep reading ?