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17 Must-Know Brands From the Indie Beauty Expo

For diehard beauty junkies, the Indie Beauty Expo is akin to Comic-Con. With shows in Los Angeles, Texas, and New York, consumers, professionals, and brands come together to get their fill of the latest and greatest in indie beauty. It's like unearthing diamonds in the rough; many brands featured at the trade show go on to dominate the beauty world. Admittedly, some brands featured are toddlers in the industry, getting their feet wet with plenty of experience and social media frenzy.
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