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Behind The Brand Deal With Edelman’s Sybil Grieb

Nearly everyday there's a shiny new news story Influencer Marketing, whether it's Viacom buying Influencer Marketing firm WhoSay or why every business needs to embrace it to grow or WTF the FTC is doing about it.  And while all those news items are edifying in their own way, they don't generally give you a great degree of insight into how to both navigate and utilize this growing part of the digital media industry to better effect.
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