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The Man Who Named the Super Bowl After His Kid's Toy

Shel Hershorn - HA/Inactive Lamar Hunt, America’s super duper Sixties’ serial sports franchiser and league founder, used his daddy’s oil fortune to launch the American Football League, World Championship Tennis, the North American Soccer League, the Kansas City Chiefs, and the Chicago Bulls, while naming football’s do-or-die World Series after his kids’ incredibly-bouncy Superball.
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