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Wendy's took a direct shot at McDonald's beef in savage Super Bowl ad

After taking shots at McDonald's on social media for years, Wendy's is launching a full-on assault against its competitor in the form of a national TV campaign, including the Super Bowl. The ads are replete with Wendy's characteristic tongue-in-cheek sass, and borrow heavily from text-heavy videos on social media.  It is part of the fast-food chain's push to highlight that its beef patties are fresh, and not frozen like its competitors' patties.
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