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You've heard 'dilly dilly' in commercials for a while during NFL games, but what does it mean?

Thank you, Bud Light, for introducing this phrase into the national consciousness. “Dilly dilly!” You can’t escape the ubiquitous catchphrase from Bud Light’s current ad campaign. We’re keeping track of the “dilly dilly” commercials during the Super Bowl broadcast. Less than two minutes into the second quarter, we’ve had two. The commercials are set in some sort of Game of Thrones-esque universe and feature people saying the same insipid phrase over and over again.
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