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Super Bowl commercials 2018: This might surprise you, but Bud Light’s ‘Dilly Dilly’ campaign just might be overplayed

Bring back the Budweiser frogs. Dilly dilly. The original conceit for the Dilly Dilly commercials was a lord or king or emperor who was obsessed with Bud Light. Want immortality? Nah, I’ll just take the beer, thanks, wizard. Want this microbrew? Nah, that sounds pretentious, and now you’re imprisoned for the rest of your life. Then there’s a sticky catchphrase for college kids to scream, and it’s genius.
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