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Persil ProClean’s ‘Professional’ Returns to the Super Bowl to Take On Guacamole Disasters

Stain-fighting superhero The Professional has returned to the Super Bowl for the third time to promote Persil ProClean. This year, the detergent brand comes to the game armed with a new agency of record, DDB New York. But The Professional is up to his usual tricks, stepping into our shocked protagonists' living rooms to help...
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Ad Meter 2018: Persil

Business & Finance : USAToday: Money

Got caught in a guac-ward situation? The Professional has a tip for that dip: Persil ProClean. It’s the premium detergent for game-day stains.        

GoDaddy Is Sitting Out Super Bowl LII

Marketing / Advertising : AdFreak

GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for las...

Peter Hermann Stars in Persil ProClean Super Bowl Commercial 2018 - Watch Now!

Pop Culture / Celebrity : Just Jared

Peter Hermann is ready to tackle your party fouls! The Younger actor stars in Persil ProClean‘s Super Bowl commercial to help with those messy party situations. Peter jumps out of the TV when he notices a party-goer with a guacamole...

Persil Is Bringing Its 'Stain-Fighting Superhero' Back to the Super Bowl

Media / Media Industry News : Adweek

Laundry detergent brand Persil ProClean announced plans to return to the Super Bowl this year after making its Big Game debut last year. TBWA will handle creative. Persil had just launched in the U.S. in early 2015, so the decision ...

DDB New York Wins U.S. Agency of Record Duties for Persil ProClean Detergent

Media / Media Industry News : Adweek

German consumer and chemical goods giant Henkel has chosen DDB New York as creative agency of record for its Persil ProClean detergent brand in the U.S. after a competitive review. The account had previously been with TBWA\Chiat\Day...


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