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Why Australia Faked A “Crocodile Dundee” Reboot For The Super Bowl

It’s Tourism Australia’s biggest investment in the U.S. market since Paul Hogan promised to throw a shrimp on the barbie for ya. Our story begins in 1984, when America first met Paul Hogan. A middle-aged Australian man who had the lean physique and laid-back nature of an aging surfer, Hogan starred in the first major Australia tourism marketing campaign aimed specifically at Americans.
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