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Super Bowl commercials 2018: Kia’s ad features Captain Jack Sparrow, and it really makes you think

What do you get for a pirate who is already dead? A sporty automobile. Are you ready for the cross-branding promotion of the Super Bowl? Here’s Kia and Disney’s Pirates of the Caribbean joining forces to sell Kia’s new sports car, and it’s powerful: If you’re not familiar with the history of Captain Jack Sparrow, it goes like this: He’s “one of the nine pirate lords in the Brethren Court, the Pirate Lords of the Seven Seas,” and he’s the ghost of a dead pirate, who was marooned on a deserted island and left to die.
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