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What does Dilly Dilly mean? The Bud Light catchphrase unpacked

It's "a sort of medieval form of 'cheers," Bud Light vice president Andy Goeler told Thrillist.        
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What 'Dilly Dilly' means — and how Bud Light came up with its viral campaign

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If you've seen or heard the phrase "Dilly Dilly" at your local pub or on social media in the last few weeks, you can thank Bud Light for turning the phrase into a cultural phenomenon. The company launched a series of ads created by ...

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Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light's popular campaign playing off the "Dilly Dilly" catchphrase. The spot was created by Red Tettemer O'Co...

Raise a Glass to the ‘True Freshman’ — He’s a Dilly

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The term “dilly dilly” has gotten a lot of publicity lately in Bud Light commercials. Medieval people are depicted shouting “dilly dilly” when they approve of something, most likely giving a six pack of Bud Light to the king. But...

Bud Light Unveils a Second ‘Dilly Dilly’ Ad and Likens the Campaign to ‘Whassup’

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"Dilly Dilly" fans, rejoice! Bud Light is rolling out a sequel to its amusing medieval-themed "Banquet" commercial from August, whose cryptic "Dilly Dilly!" catchphrase has become quite famous in sporting circles this fall--and part...

You've heard 'dilly dilly' in commercials for a while during NFL games, but what does it mean?

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Thank you, Bud Light, for introducing this phrase into the national consciousness. “Dilly dilly!” You can’t escape the ubiquitous catchphrase from Bud Light’s current ad campaign. We’re keeping track of the “dilly dilly” commercials...


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