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Optimizely’s decision to ditch its free plan suggests A/B website testing is dead

GUEST: On December 20, 2017 Optimizely, the leading A/B testing platform, informed its users that it is planning to sunset its free Starter plan on February 28, 2018. We estimate that this change will impact around 70,000 websites which will soon be left without a tool that allows customers to test and alter site experience. Here’s […]
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