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What MLK Really Said About Advertising After Dodge Criticized for Using His Words to Sell Trucks

Critics said quoting a Martin Luther King sermon to sell trucks was "crass and inappropriate."
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Dodge gets slammed for using a Martin Luther King Jr. speech in their Super Bowl ad

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Dodge made a misstep on Sunday when it ran a Super Bowl LII ad that used the words of civil rights activist Martin Luther King Jr. trucks.  The car company drew criticism online for pulling from King's "Drum Major Instin...

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An advertisement during Super Bowl LII featured a sermon from Martin Luther King Jr. delivered on February 4, 1968, exactly fifty years ago. It is known as the “Drum Major Instinct” sermon. This was the portion featured in the ad: I...

Dodge Super Bowl Ad Used MLK Quote To Sell Trucks And People Are Not Happy

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Dodge Ram tried to use a Martin Luther King Jr. speech to sell trucks in a Super Bowl advertisement on Sunday.

People hate Dodge Ram's Super Bowl ad, which uses a Martin Luther King speech to sell trucks

Politics : Business Insider: Politix

Many people are criticizing Dodge Ram's Super Bowl Ad, which heavily featured a speech by civil rights activist Martin Luther King Jr. "Are MLK’s words really being used right now to sell cars?" an editor at Wired wrote in a tweet t...

After the Dodge MLK Super Bowl ad blowback, here’s what King actually said about advertising

News : The Raw Story

A Dodge Super Bowl ad has attracted criticism for its use of a sermon by Martin Luther King Jr. to sell trucks. The ad featured a section of King’s The Drum Major Instinct sermon delivered February 4, 1968, overtop images of America...


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