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Why ‘Lady Doritos’ Are Sexist, Scientific Nonsense

Photo Illustration by Sarah Rogers/The Daily Beast Last week, CEO of PepsiCo, went on the pop economics podcast Freakonomics to report that the company, which oversees its chip division Doritos, was considering releasing what has been snarkily coined by Twitter as “Lady Doritos”—a less crunchy, “quieter” chip. In the podcast, host Stephen Dubner (who co-authored the podcast’s eponymous book) asked Nooyi about the differences in how men and women eat chips.
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