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Beauty and the Blockchain: This company aims to decentralize the cosmetic industry

It’s never been a better time to be a beauty entrepreneur. Figures suggest that the Global Beauty & Personal Care Products market is expected to grow from $432.7 billion in 2016 to $750 billion by 2024, according to Inkwood Research. Europe is expected to hold the largest market share, projected to be worth $225 billion in the next six years. Yet, despite the advancements in revenue, the beauty industry is one of the few markets that has yet to embrace the potential of digital technologies.
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