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Mitú, NFL Announce Partnership To Engage Latino Football Fans

Though the NFL season just ended, fan interest in America's top sports league carries on throughout the year. In order to reach a passionate subset of its audience, the NFL has partnered with digital media company Mitú to create videos that will spotlight Latino football players. Mitú, which reaches a bilingual community of millennial viewers in the US and Latin America, will work with the NFL to develop content that will be distributed through both brands' respective digital channels.
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