Post Profile

NBCUniversal is building a new ad team to help marketers navigate Snap, Apple News, BuzzFeed and Vox

NBCU has allied itself with a number of digital media companies, ranging from Snap to BuzzFeed to Apple. Now the company is building out a specialized sale unit, NBCU Code, to help cater to advertisers looking to create unique programs via these different properties. The hope is to go after ad budgets that typically go to digital platforms, and cater to advertisers looking for big audiences on mobile devices.
read more


Related Posts

Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

Technology / Technology Industry News : Silicon Alley Insider

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The move represents Snap's most aggressive bid for digital ad dollars yet,...

Digital media hub Vox valued at $1B as NBCUniversal invests

Technology : SFGate: Tech News

NEW YORK (AP) — NBCUniversal is investing $200 million in digital media company Vox Media, whose brands include news site Vox, food blog Eater, the sports-focused SB Nation and the tech blog Re/code. NBCUniversal, which is owned by ...

NBCUniversal invests $200M in Vox Media and Buzzfeed

Technology : The Next Web Blog

Apparently new media continues to fold in on itself in strange and new ways this summer. Re/code today wrote a follow-up to a report that NBCUniversal will invest $200 million into both Vox Media and Buzzfeed. According to sources, ...

NBCUniversal Rumored To Be Close To Investments In BuzzFeed, Vox

Web / Web Videos : Tubefilter

NBCUniversal is eying two of the biggest companies in the digital media world. According to Recode, NBCU is “close” to closing a pair of deals that would give it stake in BuzzFeed and Vox. Like many other companies that run big TV b...

Snapchat’s Marketing API is now available to all developers

Technology : Venture Beat

Snap is opening its Marketing API for all developers to use, the company announced today. Snapchat first opened its API to a limited number of advertisers back in 2016, enabling third-party technology and creative companies to deliv...


Technology Industry News
Copyright © 2016 Regator, LLC