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Activision Blizzard made over $4 billion on microtransactions in 2017, over half of its revenue

The business of selling in-game items is becoming more profitable for Activision Blizzard than selling the games themselves. During Activision Blizzard’s Q4 2017 financial results, the publisher revealed that it made $7.16 billion in revenue in the entire fiscal year, a record for the company. Of that, $4 billion was generated by in-game purchases. Activision […] The post Activision Blizzard made over $4 billion on microtransactions in 2017, over half of its revenue appeared first on VG247.
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