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Nobody seems to know how many people watch TV shows these days — and that should terrify the ad business

The TV-advertising industry is wrestling with a massive challenge: how to measure the audience for its shows on digital platforms. Incumbent researcher Nielsen has been working toward a solution, but many network executives are dissatisfied. As more consumers watch shows on devices other than television sets, it only gets more complicated. Having solid measurement is crucial is to keeping advertisers happy, and protecting the $70-plus billion ad market.
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