Post Profile

Why Businesses Will Struggle to Adapt to 2018’s Social Marketing Challenges

In its ongoing efforts to redefine popular beauty standards as part of its decade-long Real Beauty campaigns, Dove learned the hard way about the thin line that exists between positive social message and controversy. For a company that has so successfully promoted positive body image in the past, it must have come as a shock...
read more

See more about: Real Beauty

Related Posts

Dove UK Wants You to Match Your Curves to Your Body Wash

Film / Film Reviews : Pajiba

Dove's Real Beauty campaign has worked hard to challenge unrealistic beauty standards and to champion self-love and self-esteem for women and girls who all too often do not see themselves reflected as beautiful in ad campaigns for a...

The Story Behind Dove’s Mega Viral “Real Beauty Sketches” Campaign

Business & Finance : Fast Company

Anselmo Ramos, creative lead on Dove "Real Beauty Sketches" hit discusses the making of a viral sensation. Dove’s “ the New York Times, ABC News, on this very site, and in the Huffington Post, where a positive piece about the campai...

Dove Canada Uses Photoshop Trojan Horse to Shame Potential Body-Shamers

Business & Finance : Fast Company

In the latest round of Dove’s long-running "Real Beauty" campaign, the company leaves a Photoshop Action where photography creatives might find it, in order to sabotage the unrealistic beauty standards they may be supporting. Battle...

Dove’s Real Moms, Sonos Plays The Dude: The Top 5 Ads Of The Week

Business & Finance : Fast Company

Well, we know what ad won’t be here, eh? On the flip side of Pepsi’s creative catastrophe, Dove’s campaign for Real Beauty has been one of the most successful ongoing marketing campaigns over the last decade. And this week the brand...

Dove Matches Its New Body Wash Bottles To Your Body Type

Business & Finance : Fast Company

For more than a decade, Dove’s “Real Beauty” campaign has been challenging our ideas of what beauty is, what it means, and why we think about it the way we do. Recently, the brand has extended its message into a new Real Moms campai...


Copyright © 2016 Regator, LLC