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What You Need to Start Doing Now to Be Ready for GDPR

eMarketer projects that U.S. programmatic ad spending will reach $32.56 billion by the end of 2017. By 2019, more than four in five U.S. digital display ad dollars, or $45.72 billion, will flow via automated means--accounting for 83.6 percent of U.S. digital display ad dollars. Despite those numbers, programmatic advertising has been under attack for...
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