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Sonos welcomes ‘Fruit Machine’ Apple’s HomePod with a clever playlist and a snarky hidden message

The relationship between Apple and Sonos is complicated to say the least. Apple Stores sell Sonos speakers and Sonos supports Apple Music streaming, but the two companies are competing head on in the smart speaker space with the Alexa-equipped Sonos One and the Siri-powered HomePod. With HomePod hitting stores today, Sonos has welcomed Apple’s new competitor with a clever and snarky playlist that you just have to see.
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