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Super Bowl LII Proves the Dawn of TV’s Next Golden Age, Not Its Death

The Super Bowl has always been the "Big Game" not just for sports fans, but for the entire marketing industry. Many viewers watch the game solely for the ads, and marketers look to each year's event as a barometer for the health of TV advertising. 2018 was no exception, as more than 100 million viewers...
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The Super Bowl is an epic event for both football fans and advertisers alike: with millions of viewers in America settling down to watch the game, it offers an opportunity for brands to show off their finest TV spots of the year. Or...

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