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QOTD: Who’s Managing Their Heritage Brand Best?

There’s your manifesto! This year’s Jeep Super Bowl ad was more than a breath of fresh air in the middle of turgid political pronouncements and vapid virtue signaling. It was a reminder that Fiat Chrysler Automobiles has a rock-solid grip on what its core product is and how to develop said product. In fact, other […] The post QOTD: Who’s Managing Their Heritage Brand Best? appeared first on The Truth About Cars.
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