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New Business Revenue Fell for Creative Agencies in 2017 as Marketers Focused on Flexibility

There were fewer new business opportunities for creative agencies in 2017, as clients continued a move toward in-house work and project assignments. New business revenue dropped 10 percent last year compared with 2016 and year-over-year revenue decreased 16.9 percent, according to a new report from international consultancy R3, which tracked 7,400 new business wins across...
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