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Snapchat Uses Live Streaming To Highlight Top Moments From 2018 Winter Olympics

In 2016, Snapchat and NBC struck a content partnership related to that year's Summer Olympics. The deal proved to be a fruitful one, with the broadcaster pulling in 2.2 billion views on Snapchat content it shared from Rio. Two years later, the Olympics are back, and Snapchat is once again hoping to be a popular destination for coverage and highlights. Thanks to its latest pact with NBCUniversal, it will be home to daily live streams that will broadcast top moments from the Pyeongchang Winter Games.
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