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NBC expects new audience metric to capture more Winter Olympics viewers

NBC announced last year they’d be switching to their new Total Audience Delivery metric for Olympic ad guarantees. The move made sense; the Rio numbers were down by traditional measures, while their TAD numbers showed more promising returns. Given NBC’s need to maximize returns on their sizable Olympic investment, it makes sense they’d try to Read more... The post NBC expects new audience metric to capture more Winter Olympics viewers appeared first on Awful Announcing.
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