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A Close Reading of Teen Boss Magazine, a Horrifying Artifact of Our Time

Fourteen-year-old YouTube stars known for oversized hair bows make for unlikely avatars of generational moral impoverishment, but something about JoJo Siwa’s appearance on the cover of the March 2018 issue of Teen Boss magazine has struck an anxious chord. When the issue—cover line: “How to Build Your Brand by Being You! JoJo Reveals How She Went From Tween to Tycoon–& You Can Too!”—made the rounds recently, grown-up Twitter users looked with mouths agape.
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