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Why the world will be focused on these Olympic Games for reasons other than sports

Where to begin when writing about an epic event that NBC and its family of cable networks will make available live to viewers on multiple platforms for 2,400 hours over 18 days? Maybe you tuned into NBC on Friday night for its slickly produced videotaped Winter Olympic Opening Ceremony from 15 time zones away in Pyeongchang, South Korea. If not exactly a sporting event, it could have served as a Super Bowl halftime show.
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