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Diesel Bootlegs Itself with “DEISEL” Pop-Up in NYC

It’s no secret that counterfeit clothing runs rampant around the globe. So Diesel CEO Renzo Rosso, as part of the brand’s ongoing “Go With the Flaw” campaign, decided to take matters into his own hands. Playing into the modern viewpoint of logos as wearable status symbols, he created his own knockoff, DEISEL, and opened a […]
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