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There’s a big problem with Verizon’s feel-good Super Bowl ad

During the Super Bowl, Verizon aired a one-minute ad highlighting a series of remarkable stories from first responders and the people they rescued. The ad was thoughtful, well put-together, and drew attention to the sacrifice and courage of first responders in a most excellent way. The spot ended with a flawless Verizon plug: "They answer the call. Our job is to make sure they can get it.
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