Now, not only will Zillow Group replace the HREO brand with Out East, the new website also replaces StreetEasy.com/hamptons.
Continue reading Zillow Group launches Out East, successor to HREO at Property Portal Watch.
This week, StreetEasy has been acquired by Seattle-based property portal Zillow, for a reported $50 million in cash.
Big property portals around the world have built their businesses off of advertising. Much like the classified sections in the newspapers they replaced, portals like Zillow Group in the U.S. and Rightmove in the U.K. offer the most ...
StreetEasy -- the New York City listing portal that Zillow Group bought for $50 million -- will soon tack the same ads for buyer's agents that appear on Zillow and Trulia onto StreetEasy listings as well....
Zillow has announced that it is acquiring the New York property portal of StreetEasy for $50m in cash - is this a logical strategy for a consumer brand focused company?