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IBM teamed up with FIT to show how AI is changing the future of fashion design

Luis Hernandez Bermejo, FIT Fashion Design Major, Stefka De Ruiter, FIT Fashion Design Major, Grace McCarty, FIT Fashion Design Major, and Amy Taehwa Eun, FIT Fashion Design Major  Today’s young shoppers increasingly want personalized goods. According to an IBM study, 52% of Gen Z females would like to see tools that allow them to customize products for themselves. Similarly, e-commerce and niche direct-to-consumer brands have dramatically impacted and sped up how products are designed and introduced.
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