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Young, white women, why do you love Fifty Shades?

Fifty Shades Freed smashed (relatively) the box office this weekend, propelling the franchise past a billion dollar box office. While the third installment saw a 17 percent drop off from the last film, and a 54 percent drop off from the original, it still did great for the third movie of a trilogy whose cultural moment passed before the first movie even came out. The audience was a whopping 75 percent female, of which 55 percent were under 30, and 53 percent were white.
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