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Alaska Airlines Chooses Translation to Leverage Its Partnership With NBA Star Kevin Durant

Alaska Airlines has named full-service communications shop Translation its marketing partner in charge of leading and leveraging the airline's long-term partnership with NBA superstar Kevin Durant. Translation will work alongside Alaska Airline's lead creative agency, Mekanism. "We selected Translation because of their expertise working with world-class athletes like Kevin Durant," said Natalie Bowman, managing director.
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