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The CEO of digital advertising's biggest trade group says most big marketers are screwed unless they completely change their business models

Big marketers are facing a crisis, according to Randall Rothenberg, president and CEO of the Interactive Advertising Bureau. Small and mid-sized brands, driven by data and digital marketing, are throttling growth for nearly every major consumer category. Giants like Procter & Gamble and Unilever once had huge advantages in owning their own supply chains and shelf space in national retailers.
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