Big marketers are facing a crisis, according to Randall Rothenberg, president and CEO of the Interactive Advertising Bureau.
Small and mid-sized brands, driven by data and digital marketing, are throttling growth for nearly every major consumer category.
Giants like Procter & Gamble and Unilever once had huge advantages in owning their own supply chains and shelf space in national retailers.
Sometimes, it takes a former reporter to tell you straight. Even if you don't like the sound of what Randall Rothenberg has to say, the Interactive Advertising Bureau (IAB) president and CEO has a sharp and timely view from his vant...
"Here’s the problem: Journalists just don’t understand their business.” That’s the diagnosis from Randall Rothenberg, a former New York Times media reporter who heads the Interactive Advertising Bureau, a trade group representing pu...
paidContent.org Randall Rothenberg, who was hired two months ago by just-ousted Time Inc. CEO Jack Griffin, is returning to Interactive Advertising Bureau as president and CEO.
Miranda Dimopoulos of Singapore's Interactive Advertising Bureau (IAB) discusses how brands and advertising agencies can see the whole audience picture with data, and maximize their digital ad campaign.