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(VIDEO) 'I Invented Header Bidding': Now O'Kelly Is Making Marketing Programmable

Technology : Huffington Post: Technology Blog

COLOGNE -- Thank Brian O'Kelley for the new-wave way that publishers are maximizing yield by tapping in to multiple demand sources. In the words of the AppNexus CEO himself: "I invented header bidding back in 2009." Using that techn...

Accuen CEO Pagliuca: Header Bidding Will Accelerate Trend Of Direct Programmatic Relationships (VIDEO)

Technology : Huffington Post: Technology Blog

MIAMI - Accuen, Omnicom's programmatic agency, sees the future of programmatic media buying involving more direct relationships between advertisers/agencies and publishers--a trend that will be hastened by header bidding. As it turn...

(VIDEO) Header Bidding Moves To Server In AppNexus, Index Exchange Partnership

Industries / Media : Huffington Post: Media Blog

HOLLYWOOD BEACH, FL  -- An expanded partnership between programmatic ad-tech firm AppNexus and exchange Index Exchange is one of the moves already changing the nature of ad trading's so-called "header bidding" technique. The pair an...

The promise of header bidding: Opening up premium inventory to programmatic channels

Technology : Venture Beat

SPONSORED: Presented by Rubicon Project Everyone is talking about the promise of header bidding, but what does it really mean to the future of publishing and mobile monetization? Header bidding is leveling the playing field by allow...

Facebook Is Finally Offering Header Bidding to Publishers on a Broader Scale

Media / Media Industry News : Adweek

While Facebook has been testing header bidding with a small number of publishers, it's finally ready to roll out a broader plan. Today, the company announced it's opening up the Facebook Audience Network to mobile web publishers who...


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