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NBC Dominated Prime Time on Sunday With Its Winter Olympics Coverage

NBC executives will be likely be content with ratings for the first weekend of its 2018 Pyeongchang Olympics coverage, particularly its Total Audience Delivery, or TAD, on Sunday. NBC Olympics posted a TAD of 26 million viewers Sunday in prime time (7 p.m. to 11 p.m.). That was down 1 percent from the first Sunday...
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