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The new Lufthansa brand: Two things the airline did well, when launching #LufthsanaBlue

Launching new liveries can often get polarized reactions. The Lufthansa brand signalled an evolution last week as it launched #LufthansaBlue. It sparked raging debates between those who liked the new blue design and others who cherished the timeless blue-yellow logo on the tail. While much has been written (and ranted) about the livery, we know there will always The post The new Lufthansa brand: Two things the airline did well, when launching #LufthsanaBlue appeared first on SimpliFlying.
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