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Unilever Pledges 100% Traceable Palm Oil by End of 2014

Utilities / Energy : Environmental Management & Energy News

Unilever has pledged that by the end of 2014, all of the palm oil the company buys globally will be traceable to known sources. Unilever is one of the world’s major buyers of palm oil for use in products such as margarine, ice cream...

Facebook and Google could lose $2B in ad revenue over ‘toxic content’

Technology : The Next Web Blog

Mega-advertiser Unilever is threatening to pull ads from Silicon Valley’s hottest properties if the industry doesn’t get its act together in stopping “toxic content.” Chief marketing officer Keith Weed told the LA Times: Fake news, ...

Unilever’s CMO on ‘Moving Meaningful Money’ in Push for Tech Platforms to Clean Up Content

Media / Media Industry News : Adweek

Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau's Annual Leadership Meeting in Palm Desert, Calif. Weed called for tech platforms--namely Facebook ...

Unilever, Owner Of Dove And Ben & Jerry's, Threatens To Stop Advertising On 'The Swamp' Of Google And Facebook

Technology / Gadgets : Gizmodo Australia

Unilever, one of the largest consumer goods companies in the world, is threatening to pull advertising from Google, YouTube and Facebook if the tech giants don't rid their platforms of extremism, hate speech and fake news. Unilever ...

No, Unilever is not actually pulling its ad budgets from Facebook and Google

Technology / Technology Industry News : Silicon Alley Insider

Unilever turned heads in the ad world — and on Wall Street — when its marketing chief Keith Weed seemed to vow to reduce ad spending on tech platforms like Facebook and YouTube. But it turns out, Unilever is not actually pulling its...


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