Post Profile

Donors don't care about your great solutions ... what DO they care about?

This will help you think about fundraising in a different way; Why Your Customers Don't Care About Your Products and Services at Duct Tape Marketing. It's about commercial marketing, but if you apply it to fundraising you just might find some new ways to get donors excited: Your job... is to understand the problems people are trying to solve and match your solutions to those specific problems.
read more


Related Posts

Outline for great fundraising stories

NGOs & Nonprofits / Fundraising : Future Fundraising Now

Here's some great advice from Copyblogger: The 5 Things Every (Great) Marketing Story Needs. The same thinking applies very well to your fundraising story: You need a hero. (Your donor, not you!) You need a goal. (Your donor wants t...

You are not your donor

NGOs & Nonprofits / Fundraising : Future Fundraising Now

Here's a helpful reminder from Damn, I Wish I'd Thought of That! -- You are not your customer. It's an issue for fundraisers, because just as commercial markets are not their customers, you are not your donor:... whatever you think ...

5 ways to be a stronger fundraising writer

NGOs & Nonprofits / Fundraising : Future Fundraising Now

Better writing can make all the difference for your fundraising outcomes. Here are some great tips for writers from Duct Tape Marketing, at 5 Copywriting Tips That Will Explode Your Sales: You must be a bit of a detective. Find out ...

Weekend Favs February 24

Business & Finance / Marketing : Duct Tape Marketing

Weekend Favs February 24 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about t...

How your website is getting in the way of your fundraising

NGOs & Nonprofits / Fundraising : Future Fundraising Now

Your donors are more on the web all the time. They may be looking at you, trying to speak to you, and trying to give. You may be blocking them without knowing. The Duct Tape Marketing has some thoughts (aimed at commercial sites) on...


Copyright © 2016 Regator, LLC