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What you need to know in advertising today

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The program, which was first launched in 2016, has been closed with limited access to a few companies until now. The move essentially allows any company — irrespective of its size, scope or the scale of the software it is building — to leverage the Snap API to automate its ad efforts or build and sell tools for advertisers to use.
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