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IAB Ranks Nation’s Top ‘Direct Brands’, Including Casper, Glossier, Warby Parker

The Interactive Advertising Bureau (IAB) is turning a spotlight on what it calls ‘direct brands’ -- or digitally-native vertical companies like Casper, Glossier, and Warby Parker -- with a first-ever list of the top 250 companies in this burgeoning retail space. Direct brands, per the IAB, are characterized by digital and social media-savvy storefronts that sell self-branded goods, with product development heavily governed by online data and consumer feedback.
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